This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
ISBN 10: 1439080674
ISBN 13: 9781439080672
Publisher: South-Western College Pub, 2009
Authors: William G. Zikmund; Barry J. Babin; Jon C. Carr; Mitch Griffin
File Format: DOC